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Margaret Bridges is the Managing Principal for Strategy Matters in Asia Pacific where her role encompasses delivering Strategy and Balanced Scorecard training and consulting services across the Asia Pacific region. With twenty years of high level business knowledge and experience, Ms. Bridges brings a wealth of diversified talents to all of her clients.


Prior to founding Strategy-Matters, Ms. Bridges worked for Drs Kaplan & Norton's private international training and consulting firm, Balanced Scorecard Collaborative (BSCol) as Regional Manager for Africa and Asia Pacific. Her role involved managing Affiliates and partners in South Africa, India, China, Korea, Malaysia, Australia and New Zealand and delivering training and consulting services for BSCol in the region. Margaret's expertise is in transformational strategy formulation, 'whole of government' strategy, Organisational Development and HR strategy - traditionally one of the most complex areas to develop strategy for.


During her four years of strategy formulation and strategy execution work at BSCol, Ms. Bridges assisted organisations in Asia, Africa and Australasia to strive for and achieve their strategic goals using the Kaplan/Norton best practice Balanced Scorecard methodology. At BSCol, Ms. Bridges' clients ranged from respected local Asian companies to large multinationals in industries ranging from pharmaceutical to insurance to public and private health to public sector organisations (including government owned utilities).


Prior to joining BSCol, Ms. Bridges worked for three years as a strategy consultant for Gartner Australasia, the world's leading research and advisory firm in the information technology and telecommunications. She actively got involved in gaining "hands on" knowledge and experience in corporate strategy formulation and execution with senior roles in 'established' companies such as IBM and AT&T as well 'foundation' roles in 'emerging' companies - Ms. Bridges co-founded the first publicly listed internet company in Australia.



  • Formulating a Winning Strategy
  • Creating a Winning Balanced Scorecard
  • Cascading Strategy
  • Linking Strategic Risk & Governance with the Balanced Scorecard
  • Generating Powerful KPIs
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